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Home >Privacy Policy

 

Privacy Policy and Terms of Use Agreement

Read This Privacy Policy Before Accessing the Services.

 

Privacy Policy

Effective Date: This Privacy Policy Agreement was last updated in December 2025.

This Privacy Policy constitutes a binding legal agreement between you and SOS Signs of Suicide, a service of Riverside Community Care, Inc. (“SOS,” “we,” “us,” “our”), governing your access to and use of the website located at https://www.sossignsofsuicide.org/and the programs, features and functionalities available therein and any other services, products or features that include a link to this Privacy Policy (collectively, the “Services”).  This Privacy Policy describes how we collect, use, and disclose information from and about you in connection with the Services. 

Please read this Privacy Policy carefully.  By accessing and using the Services, you acknowledge and agree that you have read, understood and agree to be bound by this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, you should immediately cease all use of the Services. 

We collect some information on behalf of our clients to provide them with our Services. That information is subject to our contracts with our clients and not to this Privacy Policy. If you have questions or want more information about information processed on behalf of a client, please contact the relevant client. 

 

  1. Information We Collect

We collect information from and about you (a) that you provide to us, (b) automatically through cookies and other similar technologies, and (c) from other sources. The information we collect may vary depending on how you interact with us and the Services. 

a. Information you provide to us

We collect information that you provide when you interact with us and the Services, including but not limited to information you provide when you sign up for an account, use the Services, fill out a webform on the Services, or communicate or interact with us via email, phone, mail, chatbot, social media, in person, or otherwise. The information we collect includes:

  • Contact information, such as your name, email address, phone number, and the name and type of organization you work for.
  • Account information, such as username and password.
  • Demographic information, such as age, gender and marital status.
  • Financial and transactional information, such as the last four digits of your payment card (a third-party payment processor, not us, collects full payment information).
  • Any other information that you choose to provide to us via email, webform, the phone, or in any other way.

Please note that we do not collect any “protected health information” as defined under the Health Insurance Portability and Accountability Act (“HIPAA”). 

b. Information collected automatically

When you use the Services, we and our vendors may collect certain information about you automatically using cookies and other similar technologies. Cookies are small text files placed on your device or browser that perform a variety of functions, including enabling the Services to function, recognizing your device or browser, remembering your preferences, improving your experience of the Services, and improving our advertising and analytics. Cookies and similar technologies may collect information ​​​​​​about your device, browser, and use of the Services, such as your IP address, device identifiers and online identifiers (such as cookie IDs and mobile advertising ID); information about your web browser (such as language and preferences), operating system (such as version), and device (such as model and manufacturer); and information about your activity on our Services (such as pages you visit, links you click, and the webpages you visit before and after visiting the Services). For more information about our use of cookies and other similar technologies, see Section 4 below. 

c. Information from other sources

We may collect information about you from other sources, including your employer (if you are participating in our learning programs). We may also collect information about you via our social media pages and accounts on platforms such as LinkedIn and X (formerly known as Twitter). For example, if you follow us or like, comment on, or share our posts, we may collect information about these interactions. 

 

  1. How We Use Information

We may use the information we collect for various purposes, depending on the type of information and the Services you use, including: 

  • To provide the Services, including to register you for an account.
  • To communicate with you, including for customer support and to respond to inquiries.
  • To facilitate donations.
  • To analyze usage of the Services.
  • To improve the Services and to develop new products and services.
  • To advertise and market SOS and the Services.
  • To ensure the security of and debug the Services, prevent fraud, and protect the rights, safety, or property of SOS and our Services, our personnel, and any third parties.
  • To comply with applicable law and legal process, to enforce and defend our legal rights, and to seek legal advice.
  • To enforce our agreements.
  • For any other purpose (where required, with your consent).

The laws in some jurisdictions require us to tell you about the legal grounds we rely on to process your information. Our legal bases for processing your information as described in this Privacy Policy are as follows: 

  • Where use of your information is necessary to perform our obligations under a contract or commitment to you. For example, to provide the services you’ve requested from us, or to comply with our legal terms and policies.
  • Where use of your information furthers our legitimate interests or the legitimate interests of others. For example, to operate and provide security for the Services, facilitate our programs, receive payments, defend our legal rights, and prevent fraud.
  • Where we use your information to comply with applicable legal obligations. For example, keeping track of your donations for tax and auditing purposes.
  • Where you have consented to our processing of your information for a particular purpose.

 

  1. How We Disclose Information

We may disclose the information we collect to the following types of entities or in the following circumstances, where applicable: 

  • Internally, among our personnel, to carry out the purposes described in this Privacy Policy.
  • Vendors that provide us with services that help us run SOS and provide the Services, including payment and donation processing, security, information technology (e.g., web hosting, software, and data storage), analytics, marketing and advertising, communications (e.g., email and chatbot), and legal services.
  • Legal compliance and exercising legal rights, such as when required to do so by law or in a good faith belief that such disclosure is reasonably necessary to: (a) comply with the law or legal process (for example, a subpoena or court order); (b) enforce our legal terms, including this Privacy Policy, or other contracts with you; (c) respond to legal claims involving us; or (d) protect the rights, property, or personal safety of SOS, our personnel, or others.
  • Organizational transfers, such as if we participate in a merger, acquisition, bankruptcy proceedings, or other transfer or reorganization of assets, including in contemplation thereof. In these cases, your information may be among the transferred assets. If a portion or all of our assets are transferred to a third party in these circumstances, we may disclose your information as part of the transfer.
  • Consent: with your consent and as permitted by law, we may disclose personal information to any other third parties in any other circumstances.

 

  1. Online Analytics and Advertising

We use tracking and analytics services such as Google Analytics to track and analyze how visitors use our Services. Google’s right to use and disclose information collected by Google Analytics about your visits to the Services is governed by the Google Analytics Terms of Service and the Google Privacy Policy. In addition, we work with agencies, ad networks, and other advertising companies to place ads for our products on other websites and services. For example, we place ads through Google, Facebook, LinkedIn and others that you may view on their platforms as well as on other websites and services. 

As part of this process, we may incorporate tracking technologies (including cookies and pixel tags) on our Services in order to provide you with tailored advertisements across the Internet. These tracking technologies may collect information about your activity across time and services (including on our Services and other websites such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content, compile reports and deliver ads that are more relevant to you on other websites (“Interest-based Advertising”). This information may also be used to evaluate the effectiveness of our online advertising campaigns. 

We also use audience matching services to reach people (or people similar to people) who have visited our Services or are identified in one or more of our databases (“Matched Ads”) by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Services, and the technology service matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Services and may share your email address with Facebook as part of our use of Facebook Custom Audiences. 

For further information on the types of tracking technologies we use on the Services and your rights and choices regarding analytics, Interest-based Advertising, and Matched Ads, please see the “Information Collected Automatically” and “Your Rights and Choices” sections of this Privacy Policy.

 

  1. Your Rights and Choices

a. Your rights

The laws of your jurisdiction may grant you the right to request some or all of the following from us:

  • Access to, or a copy of, your information that we process
  • Confirmation that we are processing your information
  • Correction or amendment of your information
  • Deletion of your information
  • Transfer of your information to a third party
  • Restriction or objection to certain uses of your information

If you have provided consent for us to use your information for a specific purpose, you may also request to withdraw that consent. You may also have the right to lodge a complaint with the competent data protection authority of your jurisdiction, but before doing so, we encourage you to contact us so we can do our best to resolve any concerns. 

You can exercise the rights listed above at any time by emailing us at the address in the “Contact Us” section below. We reserve the right not to respond to requests that we are not legally required to respond to, such as if you seek to exercise a right not provided to you by the laws of your jurisdiction. We may ask you to provide us with information necessary to reasonably verify your identity before responding to your request. These rights are subject to certain exemptions (e.g., we may deny a deletion request where we are required to keep information for legal purposes, or where deleting it would interfere with freedom of expression). 

b. Marketing communications

You may opt out of marketing emails from us by clicking the “unsubscribe” link at the bottom of the emails. Please note that if you opt out of marketing emails, we may still send you service-related communications such as an email informing you about Services that you signed up for, a donation you made, or a notice of changes to our legal terms, including this Privacy Policy. 

c. Cookie choices

Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete non-essential cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. If you disable or remove tracking technologies some parts of the Site may not function correctly. 

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Because there is no industry consensus as to what website operators should do with regard to these signals, we do not take action with respect to “Do Not Track” signals or other mechanisms, except as otherwise provided herein. For more information on “Do Not Track,” visit http://www.allaboutdnt.com. 

d. Online analytics and targeted advertising choices

You can opt out of the processing of certain data collected by Google Analytics, by downloading and installing the browser plug-in available at https://tools.google.com/dlpage/gaoptout. For Interest-Based Advertising, in addition to the opt outs described above, some of the companies we work with to provide you with Interest-Based Advertising are required by us to give you the choice to opt out of receiving Interest-Based Advertising. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). For more information about Interest-Based Advertising and to understand your options, including how you can opt-out of receiving such advertising from participating companies, please visit the DAA website opt-out at http://www.aboutads.info/choices , or the NAI opt-out at https://www.networkadvertising.org/choices/ . Even if you opt out of Interest-Based Advertising by a participant, tracking technologies used on the Services may still collect data for other purposes including analytics. You may still see ads from us, but the ads from the participants with whom you opted out will not be tailored based on behavioral information about you and may therefore be less relevant to you and your interests. 

Please note that your opt-out only applies to the specific web browser you use, so you must opt out of each web browser on each device you use. To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again. 

To opt out of us using your data for Matched Ads, you may submit a request [via email]. We will request that the applicable technology service not serve you Matched Ads based on information we provide to it. Alternatively, you may directly contact the applicable technology service to opt out. 

We are not responsible for the effectiveness of, or compliance with, any third-party opt out options or programs, or the accuracy of any company’s statements regarding their opt-out options or programs. 

e. California “Shine the Light” disclosure

The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the disclosure of certain categories of “personal information” (as defined in the Shine the Light law) ​​to third parties for their direct marketing purposes.​​​​ We do not disclose personal information to third parties for their direct marketing purposes. 

 

  1. Security

We have implemented a variety of physical, technical, and organizational security measures ==designed to secure your information. While we take efforts to protect the integrity and security of our network and systems, no security measures are perfect, and we cannot guarantee that our security measures will work perfectly. 

 

  1. Retention

We retain information until we determine it is no longer necessary to satisfy the purposes for which it was collected and our legal obligations. We determine retention periods by evaluating our legal obligations and our legitimate business interests (such as backing up systems and maintaining security). 

 

  1. Third-Party Websites

Occasionally, at our discretion, we may link to third-party products or services on our Services. We have no responsibility or liability for the content, activities and information collection and use practices of any third–party websites to which we link. Any information you provide to a third party is governed by that third party’s policies, including their privacy policy, and is not governed by this Privacy Policy. We encourage you to carefully review the privacy policies of any third-party websites you visit.  

 

  1. Supplemental Notice for Users Outside the United States

Please note that we are located in the United States. If you are located outside of the U.S., please be aware that we process and store your information in the U.S. Your information will be protected subject to this Privacy Policy and U.S. laws, which may not be as protective as the data protection laws in your jurisdiction. Consistent with U.S law, we may be  required to disclose your information in response to lawful requests by U.S. public authorities, including pursuant to law enforcement or national security requirements. 

 

  1. Changes to This Privacy Policy

We reserve the right, at any time, to revise, amend, modify or delete portions of this Privacy Policy without prior notice, to the extent permitted by applicable law. Modifications shall become effective immediately upon being posted on the Services. Your continued use of the Services after amendments are posted constitutes your acknowledgement and acceptance of the amended Privacy Policy. 

 

  1. Contact Us

If you have any questions or comments about this Privacy Policy, please contact our privacy coordinator via e-mail at sosinfo@riversidecc.org or on the telephone at 781-239-0071.